One of the biggest challenges small businesses face is managing social media efforts. There are only so many hours in a day for business owners to engage with customers through Facebook, Twitter, LinkedIn and blogs. The best way to manage social media is to provide employees with social media training on best practices, content development, measuring return on investment, and community management, among other items.
Here are six tips to provide excellent social media training to your employees:
1. Share knowledge
In many businesses, employees aren’t sharing their knowledge because no systems are set up to disseminate information in a central place. For the budget conscious, the easiest way to start sharing knowledge is to set up a free Wikispaces account.
Wikispaces provide a space for employees to share articles, reports, guidelines, pictures, videos and other content. The website provides multiple permissions for viewing and editing content, so you will not have to worry about employees changing information without control.