Not all Facebook fans are created equal. It’s not about how many Facebook fans you have; it’s about how many engaged Facebook advocates you have.
A recent Wildfire case study, “How superbrands breed superfans: 6 best practices for 10x greater growth,” examined 10,000 Facebook campaigns in the last nine months to uncover what the most successful brands do to expand their active Facebook audiences.
There are a lot of tips out there, but this is one of the more comprehensive, recent studies that used statistics to solidify why these six best practices to grow an active Facebook community work.
Wildfire identified three key audiences that make up Facebook communities:
1. Joiners (83 percent): Although they make up a majority of your fan base, they do not help you get new fans or spread your messages. They simply participate; that is the end of their interaction.
2. Sharers (15 percent): This is the more active group that participates in your campaigns and spreads the word about them. This group reaches out to that “friends of friends” metric.