Writing & Editing 6 writing rules that keep your readers reading A classic essay on journalism offers tips for communicators. For starters, get the name of the dog. By Russell Working@byworkingMarch 21, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.