A common definition for infographics is graphical representations of information. They use graphs and charts to give consumers information on a complex topic. These representations are increasingly important with the explosion of Internet marketing and sales. Businesses have an increased demand for unique infographics that show case their unique place in the market.
However, businesses are finding there are common problems with these graphical representations. Overcoming these problems is important for maximizing their impact. Here are seven of the problems to consider:
1. Data integrity. This can be a real challenge with these illustrations. Unless a graphic is updated quite regularly, the data represented in its contents can be out of date quite quickly. Plus, some businesses do not create their own infographics. They rely on others to do this for them. The sources of information in these graphs and charts needs tight scrutiny before you place them on your website.