7 company blogs that build community

Your corporate blog can and should be authoritative, stimulating, practical, edgy, and/or digestible—with or without blueberries. Follow these fine examples.

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Company blogs aren’t usually considered supreme ROI generators. Some see them as simply a necessity for SEO; others hire writers because everyone else is doing it.

A good blog is a community builder, a resource that users, friends, and partners turn to when they’re looking for information, advice, or even just a smile.

A great blog is one that people talk about with their friends, read on a regular basis, and wait with bated breath for the next post.

A blog is not only an opportunity to show off your authority, but it also helps keep your business top of mind.

The goal? When it’s time to make a purchasing decision, readers will think of you.

With that in mind, let’s look at seven company blogs that do it right, along with some practical tips for getting the same success with your blog.

1. Mint.com: Complement services with practical advice

Mint doesn’t offer a glamorous service — the platform helps users manage their budgets by categorizing their transactions. But it’s all about ease of use. Users can add their bank accounts and credit and debit cards, and Mint automatically categorizes purchases.

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