Usually bloggers write “trend” posts at the end of the year, but given the speed of change in this business, maybe we should make it every six months.
As we hurtle into the second half of 2013, here are the digital trends I seem to be following the most right now. I think it makes sense to keep thinking about and studying these ideas, because they are going to have a big impact on what we are doing in the next 12 to 24 months:
1. Content marketing or content advertising?
Advertisers are getting desperate for new ways to expose their client messages. This idea of “native advertising” or merging content and advertising is red hot, with vast implications for marketers, content creators, and consumers.
How do you cut through the clutter when the information density on the Web overwhelms us?
2. Let’s get small