Google+ may not be as popular as Facebook or Twitter, but the growing social network still offers significant benefits for content creators and brands—provided they’re active on the site, of course. The biggest advantage? SEO. That’s why I’ve been unwilling to give up on G+ — at least not yet.
The content you post on Google+ is indexed by Google and may turn into highly ranked search results providing keyword- and topic-relevant search engine visibility—also known as the content marketing holy grail.
Here are seven tips that can help you boost your Google+ presence and engagement. And, by extension, you’ll boost your search engine optimization (SEO) visibility. That’s what we call a win-win.