7 easy ways to keep visitors on your site

Keep readers from leaving your site when you show related articles, add social sharing buttons, post content they like the most, and more.

Ragan Insider Content

Probably not very long. Because of this, the site would have a high bounce rate and overall low engagement.

Let’s assume your website’s name does its content justice, and that you have great content. Yet, you still have trouble keeping visitors on your site and viewing more pages per visit, and you’re not sure why.

It isn’t always easy to encourage engagement. Your readers need to be able to find your content, deem it interesting, and go on to read more.

What can you do to make this happen?

Here are seven ways to increase website engagement:

1. Check the health of your site.

Let’s consider a scenario: A visitor comes to your site because he clicked on a link in a tweet. If he sees some interesting content related to the article he’s reading, he might click on the link to read more.

Now, what if that link leads him to a 404 error? He’ll likely leave, consequently view fewer pages, and spend a shorter amount of time on the site.

Engagement on your site is interconnected; one bad link can spoil a visitor’s experience.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.