7 ideas to boost your social media power today

Target Facebook posts by geography. Tweet for impact. Develop a voice. Communicators from PBS and two medical institutions dish on what makes their social media platforms sparkle.

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Your company traces its roots back to its founding in Ghent in 1611. But on Facebook you look like a newbie, because your posts date back only five years.

If you’re trying to tell the history of your organization, post images with dates-and use the timeline to tell your story, says Laura Perry, director of communications for the UCLA School of Nursing.

The school of nursing was founded in 1949 and wanted to emphasize its continuity. “We found some great pictures of milestones through our years,” she says.

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