While social media marketing has become mainstream and Fortune 500 and Inc. 500 firms use it effectively, misconceptions—especially those related to marketing—still remain.
One of the challenges for communicators trying to develop effective social media strategies is how to educate senior management on the topic.
Here are seven social media marketing fallacies that still exist:
1. “Social media requires Facebook.”
Facebook has a user base that makes it the equivalent of the third largest country in the world after China and India, so it’s understandable that marketers feel it’s important to be where the people are. This is true for mass-market consumer products, but it doesn’t hold for every social media platform or audience segment.
Recommendation: Determine which social media platforms and content formats work best for your audience. Consider your business objectives and how you want to use social media to achieve them. For many businesses, blogs and video are better places to begin.
2. “Social media is another promotional channel where we can push our message.”