Whether it’s knowledge of SEO or brand journalism, the ever-changing must-have skills for public relations professionals continue to expand.
Beyond actual abilities, there is a certain kind of person who thrives in the unique environment of PR.
Here are seven characteristics that prove you are meant to be in the profession. You might relate to a few, or all, of the following:
1. You’re a gamer.
Nothing motivates you more than the prospect of winning, which is why you bring you’re “A game” every day. Whether you were an elite athlete or the person chosen last in gym class, in the PR world you are a true competitor. Going head to head with your rivals gives you an adrenaline rush.
2. You go for an extra shot.
When you order a drink with an extra shot, it’s almost always espresso. You live and breathe coffee. Imagining a life and deadlines sans caffeine and sugar is ridiculous.