7 skills every content strategist must have

To do their jobs well, content strategists need to think like authors, publicists, campaign managers, and more.

That may be a necessary evil of the marketing trade, since the discipline of content strategy is hard to define in a brief but holistic way.

It touches so many other skill sets, straddling the line between departments so regularly, that one can be forgiven for a relativist approach to the discipline. For example:

Now try to sum all that up in 10 words.

Instead of whittling the definition into a few lapidary phrases, I’ve found it useful to simply bring more concision to skill sets involved in the content strategist’s role. Although not exhaustive, the following are some of the skills I’ve seen applied.

1. A curator’s capacity to recognize and aggregate high-quality content.

Curation is growing in importance because somebody has to parse the quality from the quantity.

A curator is not simply an aggregator. Marketer Rohat Bhargava, on his popular blog, proposed some interesting approaches to curation that remind us that, done well, curation is always more than aggregation.

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