If you’re like most communicators, you did your 2018 strategy planning—only to have Facebook announce it was changing the game for organizations again.
If you’re going back to the drawing board, you’re not alone. Facebook continues to tinker with its platform, and that means everyone must adapt.
“I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.”
– Mark Zuckerberg, CEO of Facebook
Not that organic reach for organizations on Facebook hadn’t already fallen by half over the past three or four years. Smart and strategic communicators were able to drive engagement and ensure that, despite falling reach and lower visibility, their content was attracting engagement and staying on the good side of Facebook’s algorithm.