Speechwriting 7 speechwriting techniques to grab audiences—and call them to action A speechwriting pro offers tips to open and close with: Look to the Cowardly Lion and Malcolm X. By Russell Working@byworkingApril 4, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.