7 steps for promoting your personal brand

PR pros are adept at polishing the reputations and profiles of clients, but what about taking care of Numero Uno? Try these approaches.

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As PR pros, we work hard to promote our clients, our companies and our stories, but what about promoting ourselves and our personal brands?

Developing a strong personal brand can only take you further in your career and life.

Here are the steps to take:

1. Keep an eye on statistics and trends. Just as you would track analytics and growth online for a company or client, do the same for your own blog and social media channels. I have a master spreadsheet where I track my statistics for Twitter, Pinterest, blog subscribers and #GetGutsy e-newsletter subscribers weekly.

Each week, I look at those numbers and discover trends that help me understand why my blog and social media followings have grown, or why one or the other has remained steady. I have another tab on that spreadsheet for tracking blog analytics monthly. To track my website statistics, I use Google Analytics

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