I get a lot of requests for a social media plan. But once I start to talk to the client it turns out what they really want is a magic black box from which they can pull a big red button.
When they push the button they will have instant social media success. Their business will be known everywhere with thousands of avid followers and word will spread like wildfire. Oh, and no employee resources will need to be taxed to make it all happen.
News flash: I’m a social media coach, not a magician.
Creating a social media plan has to be specific to the needs, resources and market of your business. It’s a unique, living breathing thing. It’s got needs. Sure, you may decide to use the same tools and some of the same strategies and techniques as someone else but still, your particular resources, markets and needs are different from everyone else’s.
So what to do?
If you’re reasonably savvy about social media you may want to do this work yourself, at least the research, and then consult with someone (yes, like me) to help pull it all together so you’re not spending all day buried in social media. The list below gives you a game plan to get started.