When dealing with small businesses and pitching them on a strategic social media presence, I find that the business owners and managers are usually on board until they start thinking about the time that it will take.
If they could punch in, spend five minutes first thing in the morning on social media, punch out and then move on to other tasks, then they’d be OK with it. But regular, ongoing engagement? That’s where I lose them.
This discussion arose last week on communication consultant Shonali Burke‘s blog, in a post written by Shakirah Dawud called “The Business Lie About Free DIY.” In the comments a few of us talked about businesses that are quick to reach for the, “But I don’t have the time” argument, almost as quickly as they reach for “But I can’t afford it.” The two are very closely related, both mentally, and in reality. After all, time is money.
So, you say you don’t have time to create and manage a strong social media presence? Let’s see if we can think through this together:
Do you have the proper mindset?