Over the last seven months I’ve started a marketing communications consultancy. This personally and professionally rewarding experience has transformed the way I approach my career and the rapidly changing field of marketing communications.
Here are some takeaways:
1. Hustle. Whether you own a successful business or have a pretty steady gig, you can’t afford to get complacent about your career. A good approach is to think about your career as an entrepreneur would approach a business, and never take anything for granted.
2. Make a plan. Creating a mission, vision, and values statement can help you focus on your unique strengths and distinguish you in the marketplace. Conduct a SWOT, and draft a plan that will help align your skills to marketplace demands. Create goals and objectives for your career and a road map for how you’re going to reach them. You can alter your path as necessary, but your mission, vision, and values should steer your course.