Content marketing and social media are quickly becoming the core of many organizations’ marketing strategies, and for good reason.
WhatsApp has more than 1 billion users, Facebook boasts nearly 1.5 billion monthly active users, and as of 2015, the share of video plays on mobile devices exceeded 44 percent. (That number is up 74 percent from 2014, and a staggering 844 percent since 2012.)
There’s definitely a captive audience out there, but you need to know how to effectively take advantage of the content you produce, channels you use and audiences you target. Trying to juggle content creation with running a business will net you very little progress.