7 vital skills for today’s marketers

Your responsibilities have grown and morphed significantly over the past decade, and that momentum will continue. Here are key areas to address now and for the future.

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Ragan Insider Content

Consumers aren’t using catalogues, radio advertising, direct mail or trade shows to make decisions any longer—at least, not at nearly the rate they once did. Social media, content marketing, apps and personalized advertising are in.

The trove of data isn’t a mysterious asset closely guarded by the IT department any longer, either. Big data is a necessary and accessible element for making marketing and other business decisions.

Whether you’re a seasoned marketer, small-business owner or aspiring practitioner, you need the skills listed below to bring your career up to date. We’ve also gathered expert insights on the skills that will serve you best in the years to come. If building relationships and revenue today and tomorrow is what you’re after, read on:

1. Social media

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