7 ways brands should use Instagram

Heed these simple tips to start building an active community.

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Either way, Instagram is a fast-growing, photo-sharing app that is changing the way we share visual content. Users take photos, apply effects, and upload them for others to see. It’s a quick and easy way to share your great photos instantly.

Here are our top seven tips for businesses who want to get the most out of Instagram.

1. Post photos regularly.

Consistency is important when you use any social network. Followers come to expect the same amount of content from you on a daily/weekly basis. Upload photos as often as possible, but make sure you can maintain that level of activity.

2. Post high-quality photos.

People will be more interested in following you if your content is worth seeing. It might be simple to put your photos on Instagram, but that’s no reason to limit the quality.

3. Integrate with your social media strategy.

Instagram allows you to share your photos on Twitter, Facebook and Foursquare. It’s a simple way to spread the impact of your visual content. Plan how you will use your Instagram photos on other social networks and make them part of your overall strategy.

4. Set goals.

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