7 ways Crayola brightened up internal culture

The iconic crayon-maker creatively updated its principles and conducted a messaging ‘upgrade’ to boost camaraderie and common purpose.

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Editor’s note: This story is taken from Ragan Communications’ distance-learning portal, Ragan Training. The site contains hundreds of hours of case studies, video presentations and interactive courses.

Whether you work for an iconic, century-old brand or a startup that launched a week ago Tuesday, your corporate culture must evolve.

So, kids, get out your crayon boxes and scribble notes on a how Crayola launched a creative new internal culture, using bright hues and coloring outside the lines.

In her Ragan Training session, “Is it time for a culture upgrade? Driving behavior change and company culture through powerful internal communications,” Karen Kelly, executive communication and employee engagement manager, describes the culture “upgrade.”

Crayola dates back to a company started in 1885, and it launched its famed Crayola product in 1903, Kelly says. Just about everybody remembers opening a magical box full of brand-new, pointy-tipped crayons, magically multifarious in color and smelling of paraffin wax.

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