7 ways Expedia improved email to reach its diverse global staff

The travel company communicates with multiple subsidiaries and offices all over the globe. How does it make its emails more effective in such a large, international organization?

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Large organizations face challenges when communicating with employees across multiple subsidiaries, locations and foreign offices.

Email remains the most popular means of reaching employees in most organizations. Yet major companies are complicated ecosystems, and getting busy employees to pay attention and read email remains a challenge for many.

Where better to look for an example of global and cross-cultural communications than a travel company such as Expedia Group?

“The challenge [with email communication] is being a good enough broadcaster to share the knowledge that you want employees to know, while also being respectful of different geographical locations, different cultures, as well as different business entities that may do things differently,” says Bobby Morrison, IT manager for communication and engagement.

Morrison’s team handles email, digital signage, the intranet and other communication channels for the IT department and Expedia subsidiaries such as Hotels.com and Hotwire.com.

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