To get donations in this social media age, nonprofits must do more than stick a jar on a store counter with a note that says, “Please Give.”
Simply creating a Facebook page to boost awareness won’t do the trick, either.
Periscope, a live video streaming app, can help nonprofits increase awareness and raise money. Here are seven guidelines PR pros should suggest:
1. Share the vision.
Periscope is an ideal channel for explaining why your nonprofit does what it does.
In a recent Periscope broadcast, social media strategist Mark Shaw suggested using a live broadcast to share the organization’s history, for example.
2. Show how the nonprofit makes a difference.
It’s difficult for prospective supporters to get involved if they aren’t clear about what the organization does. Use Periscope to show how the organization helps those it serves, as well as the community at large, social media consultant Drew Gneiser says on his blog.
Use Periscope to explain to supporters where their money goes.