OK, maybe a single interview isn’t going to cause your business to explode, but it’s definitely one of multiple steps to get you in the public eye. No pressure, right?
Well, yeah, there’s a little pressure. You certainly don’t want to screw this up. Don’t worry; as long as you avoid mistakes like those listed below, you should be just fine.
1. Not being punctual. Whether you’ve scheduled a phone interview, a face-to-face exchange, or a press conference, you never want to leave anyone waiting. Reporters have one of the busiest, most stressful jobs in the world. Every minute they wait is a wasted minute that they could be using on a different story. As you can imagine, if you leave them hanging, when you finally do show up, they might not treat you kindly.
2. Talking around the questions. When a reporter is interviewing you, they like you to answer their questions—imagine that—but some people tend to go about it in a politician-like manner, talking a lot without saying anything. Rest assured, journalists see right through the BS.