Before getting into how you can repurpose your original content, let’s look at why you should do so.
First, you’ll ensure your content lives longer. Sure, you can share the same article over and over again, but that doesn’t mean it will live longer. It just means you will bore your audience.
Second, you have the chance to reach more people when you adapt your PR content to each social media channel, and you’ll bring more traffic to your website and blog.
Once you set your brain to find ways to repurpose existing content, you’ll see new opportunities that will lead to even more content ideas, which you can later repurpose—and on and on.
Here are ways you can adapt and recycle your content: