Social Media 7 ways to use crowdsourcing for your small business Tapping into others’ talent and expertise can save you time and foster a sense of community for your brand. By Lisa BaroneDec. 7, 2010 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.