8 brands making the most of Throwback Thursday

Nostalgia is fun, but it’s also a great way to engage an audience visually and show the strides your brand has made. Here are some examples of how to do it.

We’re all about starting conversations, and hashtags are a great way to do that.

One of the more popular hashtags is Throwback Thursday, or #TBT. The trend began as a way for people to share older pictures of themselves or reminisce about the past in general. Brands have jumped on the bandwagon and have found creative ways to do so. Here are eight brands using the Throwback Thursday hashtag well:


BMW’s history is filled with gorgeous vehicles. So, finding a classic Bimmer isn’t a tough task.


Another car brand with a rich heritage, Dodge has plenty of beautiful muscle cars to show off. This tweet puts a nice twist on Throwback Thursday asking followers which style they prefer: classic or modern.

Full disclosure: Dodge brand is a client of Ignite Social Media.

Land Rover USA

Land Rover SUVs are known for their ability to climb every mountain and ford every stream. This tweet reminds followers of that by showing a picture of the Range Rover that traveled all the way from Alaska to Chile.

People magazine

I know the holidays are long over, but I couldn’t resist sharing this amazing picture of Justin Timberlake. And you thought pictures of you from the ’90s were embarrassing. This post excels on several levels: It’s a fantastic nostalgia play, it’s very funny, and, most important, it’s easily shared, which is why it garnered almost 600 retweets.


Back in the 1980s, soda manufacturers switched from real cane sugar to high-fructose corn syrup due to tariffs. A few years ago, PepsiCo decided to bring back a limited amount of “throwback” Pepsi and Mountain Dew made with “real sugar.” What better way to incorporate into Throwback Thursday than soda with the same name?

Red Bull

Red Bull forgoes talking about itself to bring up the classic Konami Code. A tweet like this one would be inappropriate for most brands, but it fits Red Bull’s voice and style perfectly.

Southwest Airlines

Southwest Airlines busted out this groovy photo of its very first hub in Houston. Showing the company is still serving there 42 years later is a subtle way of illustrating how successful the brand has become.


Not only did Wendy’s use a classic photo for its Throwback Thursday post; it also used the opportunity to brag about an important innovation in fast-food history.

How should you participate in Throwback Thursday? Think about the history of your brand. Have you had any important firsts or innovations? Do you have any photos of your company in its infancy? Would it be fun to share in some nostalgia with your followers? If the answer to any of these is “yes,” you should get ready to add a Throwback Thursday post to your content mix.

Craig Carter is a copywriter at Ignite Social Media. A version of this article originally appeared on the Ignite Social Media blog.


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