8 easy ways to master Facebook Timeline for brands

What do we need to prepare? What will happen to the content on our pages? What are the new best practices?

Never fear: Here’s what you need to know to succeed.

In another post I looked at how to highlight your business’ history and choose which apps to use. This article discusses how to draw people to your apps, control your content, and build your audience.

Tip 1: Use the “Link to this app” feature.

Since Timeline doesn’t have customizable, designated landing pages, it is imperative to route people directly to the app with which you want them to engage. This means that whenever you talk about an app—whether on Twitter, your blog, in an email, or in a press release—you need to provide links that go directly to that app.

Luckily, Facebook makes it easy to get this link. Just click on “Edit” for the app and select “Link to this app.”

Tip 2: Don’t give up on fan-gating.

The removal of a default landing page means you can no longer force likes on prospective fans. But, if you want an ongoing relationship with your page’s visitors, it is critical to convince them to become fans.