8 flaws in your social media plan (and how to fix them)

As businesses try to adapt and understand what this change means for their futures, there is naturally a lot of room for mistakes. We’re in largely uncharted waters. For example, according to an Altimeter Report published last summer, the average company grapples with 178 social media accounts.

As organizations try to adapt and institute new social media plans, it’s important to understand which are succeeding.

With so much emphasis on social media, it is no longer acceptable to “give social media a try.” Today, organizations must fully embrace it if they wish to be successful. However, that includes a large cultural change. In a recent Fast Company post, David Lavenda outlines eight warning signs your strategy isn’t working.

1. Key users aren’t interested.

“Analysts estimate that approximately a third of workers will download and share new technology, with or without corporate approval,” Lavenda says. That’s an impressive amount.