8 inexpensive ways to grow your brand during the Olympics

You don’t have to sponsor the London Games to benefit from its global audience. Here’s how the games can help grow your brand.

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It’s not cheap to get in front of the London Olympics’ estimated global audience of four billion people. Just ask the major corporate sponsors who foot multi-million dollar bills.

According to the Guardian, worldwide Olympic sponsors like Coca-Cola, GE, McDonald’s and Visa are paying an estimated $100 million for exclusive sponsorship rights to the three-week event. Tier two sponsors, known as London 2012 Olympic Partners, are paying roughly $40 million for the Games. Brands in this group include British Airways, Adidas, BP and BMW.

The Olympics are a big business, but that doesn’t mean small businesses can’t make a splash now that the London Games have begun. Here are eight ways to do so without spending a dime.

1. Encourage your audience to show its allegiance.

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