It’s not cheap to get in front of the London Olympics’ estimated global audience of four billion people. Just ask the major corporate sponsors who foot multi-million dollar bills.
According to the Guardian, worldwide Olympic sponsors like Coca-Cola, GE, McDonald’s and Visa are paying an estimated $100 million for exclusive sponsorship rights to the three-week event. Tier two sponsors, known as London 2012 Olympic Partners, are paying roughly $40 million for the Games. Brands in this group include British Airways, Adidas, BP and BMW.
The Olympics are a big business, but that doesn’t mean small businesses can’t make a splash now that the London Games have begun. Here are eight ways to do so without spending a dime.
1. Encourage your audience to show its allegiance.