1. Even if you don’t write “media advisory,” no one is going to mistake your news release as an advisory from the U.S. Coast Guard or National Weather Service.
2. If you’re married to the words “media advisory,” save the phrase for straight forward, nuts and bolts news releases that accomplish little more than share information. Send such pitches to the newsroom’s assignment desk, which can forward the story to the correct reporter.
3. Have journalists ever told you they accidentally deleted your pitch because you didn’t properly label it as a “media advisory”?
4. Whether you write “for immediate release” or not, reporters assume if you send it, they can use it immediately.