Well, here’s a list of reasons why we at GillespieHall love it.
1. Social media does not exist in a vacuum.
GillespieHall preaches the use of integrated media. It would be naïve to think that the efforts of a social media campaign or traditional media campaign operate successfully without each other in this era. We do not ignore outside factors in our social media campaigns. GH celebrates the use of external factors instead of pretending they do not exist.
2. “Social media” may not be new, but thanks to growing public access to the Internet it is changing the way people interact and it is changing marketing.
Social media is far from a new concept. However, the accessibility and its effect on the market are undeniable. 10 years ago having a robust social media campaign was just unheard of. Now, the quality of a brand’s social media presence can make or break its success.
3. Social media is a really important problem-solving, action-starting tool to have in your belt. Obviously, you have to know how to use it.