Perhaps the reticence comes from a fear of making a mistake in a place where a gaffe can turn into a crisis. Maybe it’s something else.
Whatever the reasons not to, here are eight reasons why every business should have a social CEO:
1. You can give customers more insight into your brand.
Richard Branson, founder of Virgin Group, started using social media in 2008 because that’s where his target audience chatted. Having direct access to the audience enabled him to provide insight into Virgin as a company. For example, Branson often highlights his philanthropic causes.
2. You can drive more of the conversation.
Social CEOs shift some of the control of the company’s image out of the hands of the customers and back to the business. Social CEOs often share the company’s story and industry news. They can even combat negative public opinion.