Below are some of the worst practices I’ve seen, as well as those of some contributors.
You’re approaching Twitter chats incorrectly if you:
1. Suggest the client use any hashtag it wants. Another group may actively use the same one. This is particularly true if you intend to use an acronym.
2. Hint that your client should hijack a conversation. Unfortunately, this is very easy to do. Just find a regular conversation and provide comments that parallel the discussion, but don’t actually engage in the conversation.
3. Use hashtags that are too long. You only have 140 characters on Twitter, so don’t eat up too many of those with the hashtag.
4. Use a company name exclusively. Unless you’re a major brand that everyone will recognize, don’t use a company name exclusively. It is too easy for a simple mention or customer complaint to show up in the chat.