With Twitter’s announcement this week of its “mute” feature, which enables people to temporarily hide tweets from Twitter accounts they follow, PR pros should rethink their Twitter strategies.
You may think that because your brand has thousands of followers that you are reaching thousands of people. No. It wasn’t so before (people aren’t watching their Twitter feeds 24/7), and it may be even less so with the new mute feature.
According to Twitter, users can expect the following results when muting a Twitter account:
• Muted users can follow you and interact with your content.
• You can follow a user you’ve muted. Muting a user will not cause you to unfollow them.
• @ replies and @ mentions from muted users you follow will still appear in your Notifications tab.
• Muted users you follow can still send you a direct message.
• When you mute a user, their previous Tweets will still be displayed; only Tweets from the point you muted them will be hidden.