8 tips for writing compelling headlines

In content marketing, a headline often determines how well your content is received. To draw readers in, try adopting these approaches.

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Writing an effective headline is a tricky skill to master.

On average, only 20 percent of people who read your headline will read the article. A headline is an integral part of your content, and it must be given sufficient time and thought.

Your headlines must be creative, compelling and SEO-friendly. Here are eight tips to get you started.

1. Make it sparkle.

Millions of blog posts are published every day, which makes the competition for clicks intense. Few readers will click on a boring headline.

When brainstorming ideas, let your creative mind run wild and focus on coming up with strong adjectives and verbs. Work to entice the reader with your word choice.

2. Optimize for SEO.

Researching terms that are SEO friendly will maximize your content’s visibility in search engines. Ranking position is essential to generating a high volume of click-throughs in an organic search. Keyword selection plays a crucial role in determining your content’s success.

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