8 ways to use Google Analytics beyond keywords

You can’t measure social media with old tools any more than you can measure water with a yardstick. Maybe you’ll find the depth in a given spot, but beyond that?

For online marketers out there, here are eight other ways to use Google Analytics:

Blog ideas

When you’re the one in charge of content, planning an editorial calendar can be daunting. Sometimes you simply run out of ideas. That’s where analytics come in.

By examining your top posts, you can start to see which content resonates most with your visitors. Take a look at which posts drove the most visits and engagement, had the lowest bounce rates, and (of course) which posts were shared the most.

Once you know what your audience likes, create more content like that. Here are a couple of other ideas that work well, especially with the end of the year approaching:

Geo-targeted content

Do you know where your customers are located? Are you actually targeting them through search?

With search results becoming more and more personalized and increased mobile searches driving location-specific results, creating geo-targeted content should be on your to-do list.

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