As the saying goes, you never get a second chance to make a first impression. Like a first date, you may think a customer’s first visit to your website went great, until you realize it’s been more than a week and you haven’t heard back from him. No emails, comments—not even a like or retweet.
What went wrong? Was it something you said?
Ever wonder why that user never came back? It may be because your site is un-dateable.
Here are eight flaws that may kill your site’s chances for a second visit (date):
1. Links lead to nowhere.
Deleted pages, 404 errors, and awkward pictures that tell the user “this page no longer exists” are all signs you don’t want a second visit. Who would want to involve themselves with a site that doesn’t take time to make sure its links work?
2. There is too much going on.