Have you ever found yourself lost in an article that read something along the lines of, “12 Ways Your Life is Like a Harry Potter Novel” and then thought to yourself, “Why am I reading this?” There’s a good reason why you are trapped in the Internet content rabbit-hole. There are certain formats for packaging content that are commonly used by the media as a hook to get you to click on the underlying content.
As creating and communicating content is critical for businesses and business professionals, you want to know the best way to get people to read and share the content you have created. Here are nine common formats to help you package the content you create so that you can get more people to read and share it.
1. X lists, ways and tips
Just as I did with the title to this article, putting things into compelling lists is a great way to get clicks and shares. Creating your content within the context of “Top 5 Ways” or “10 Tips” is an easy method for readers to consume content.
2. Common myths