9 lies PR firms tell

Have you ever told a client the proposal just needed one more edit when you actually hadn’t even started it yet? If so, you may be guilty of some of the lies on this list.

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A few weeks ago, Dorothy Crenshaw, the founder of Crenshaw Communications and a senior communications professional, write an article called “Lies PR agencies tell.”

As the author of “Spin Sucks,” I was interested to read about the lies PR firms tell, and saddened to learn her list was pretty accurate.

It included things such as: “We love your product, and the media will love it, too!”

I snickered at that one because, when we start relationships with new clients, we always love them, their organizations and what they sell. It isn’t until about 30 days into a relationship that you truly understand the features, benefits and challenges of what you have to help them build awareness for and sell.

The lies PR firms tell

Taking a combination of Crenshaw’s list and my own, here are the lies PR firms tell to either win business or keep a client happy:

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