A few weeks ago, Dorothy Crenshaw, the founder of Crenshaw Communications and a senior communications professional, write an article called “Lies PR agencies tell.”
As the author of “Spin Sucks,” I was interested to read about the lies PR firms tell, and saddened to learn her list was pretty accurate.
It included things such as: “We love your product, and the media will love it, too!”
I snickered at that one because, when we start relationships with new clients, we always love them, their organizations and what they sell. It isn’t until about 30 days into a relationship that you truly understand the features, benefits and challenges of what you have to help them build awareness for and sell.
The lies PR firms tell
Taking a combination of Crenshaw’s list and my own, here are the lies PR firms tell to either win business or keep a client happy: