Successful PR professionals must master new skills, especially in storytelling and brand journalism.
The transformation from being an influential public relations star to an ace brand journalist isn’t as difficult as you might think. Consider the following indicators; you may be well on your way:
1. You can’t live without an editorial calendar.
2. You have a funny way of seeking the spotlight.
You secretly love to be center stage, but only when disguised as your brand or client. There’s nothing more exciting than seeing the story you covered as a brand journalist making it big.
3. Your shopping list resembles a newscast production.