9 signs you’re a PR pro turned brand journalist

With the rise of content marketing, you can easily turn your nose for news to brand journalism.

Ragan Insider Content

Successful PR professionals must master new skills, especially in storytelling and brand journalism.

The transformation from being an influential public relations star to an ace brand journalist isn’t as difficult as you might think. Consider the following indicators; you may be well on your way:

1. You can’t live without an editorial calendar.

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2. You have a funny way of seeking the spotlight.

You secretly love to be center stage, but only when disguised as your brand or client. There’s nothing more exciting than seeing the story you covered as a brand journalist making it big.

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Download the free white paper, “How to be a brand journalist,” to learn how to tell your organization’s compelling stories.

3. Your shopping list resembles a newscast production.

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