Here are seven things I learned from my phys-ed teacher that influence my actions today with social marketing. See how many resonate with you:
1. “Failure is not fatal. But failure to change might be.” Marketing in the social media era is scary. Many dealers don’t know what to post on Facebook, or how to blog, or where to even start. The best thing to do is begin and fail until you succeed. Hire a mentor to guide you. Whatever you do, don’t do nothing. You need to be where your customers are, and that place is social media.
2. “If you find a path with no obstacles, it probably doesn’t lead anywhere.” I hear many companies shouting, “Buy our product, and social media will be a snap.” Don’t believe it. Social marketing takes hard work, commitment, talent, and a budget. There are many obstacles but none that can’t be overcome. Once you’re on the right path, you’ll find your sweet spot.