9 terrific apps for content marketers

The author breaks them down into categories for marketing, SEO, and writing, explaining the benefits of each application.

If you’re in the business of content writing or marketing, then you know that you are always “on.” When a great idea for a client comes to you at 10 a.m. on a Saturday, it’s hard not to jot it down for later development.

Fortunately, being always “on” doesn’t have to mean always working. I’ve picked nine of the best mobile and iPad apps for helping you produce better content for your clients—anytime and anywhere.

Marketing apps

These apps will help you organize ideas and lead your team:

Statigram. Your client’s asking how the Instagram campaign’s going. “Well,” you say, “Instagram doesn’t really have analytics per se, so things seem to be…” Stop. Yes it does. It’s called Statigram. Use it.

Dropbox. We’re big Dropbox fans here at Content Equals Money. We use Dropbox to store files on all our clients so that if we do have to switch around workloads, the new writer can see what a client is all about. Dropbox is great for marketing agencies that need to share documents and files in a cloud system-especially if those files aren’t compatible with Google Docs.

GoDocs. We also use Google Docs for sharing documents and editing on the fly. But what if a computer isn’t to be found? GoDocs is the answer. GoDocs (not a Google-licensed product) enables you to work in Google Documents from your phone.

HootSuite. I’m a big fan of HootSuite. I use the free version to manage my little Twitter account, but it’s a much more powerful tool-great for managing all your social media accounts.

SEO apps

You probably know about some of those marketing apps, but did you know that there’s app help available for your SEO writers, too?

Google Analytics (iPad). I absolutely love Google Analytics. I’ve been learning it on my own for the last few months, and am continually impressed. Though you can easily access it on your desktop and iPhone, there are dozens of Google Analytics extension apps that take the platform one step further. If you’ve had issues with how GA displays its SEO data in the past, you might find something you like in here.

Website SEO Analyser. When you need the nuts and bolts about a website, Website SEO Analyser, available for iPhone and iPad, is the way to get it. No frills; just the facts.

Writing apps

Content writing requires creativity, but having a few tools at your disposal can help a lot:

Evernote. No list of apps is ever complete without Evernote. This is one I love. I use Evernote to store pictures, record notes in the car, jot down recommendations from friends, and keep .pdf maps of hiking destinations. You can store just about anything in Evernote and enjoy the security of having your files instantly backed up in the Evernote cloud. Every SEO writer should use this tool.

iThoughts. Have a lot of ideas? Not sure how to organize them? If a standard Roman numeral outline isn’t your thing, you might want to try iThoughts on your iPhone or iPad. This app helps you map out your ideas and connect them in clear, easy-to-view ways.

iA Writer. If you find spell-check and formatting to be distracting in your first drafts, you might want to check out iA Writer, which provides the bare necessities, affording you distraction-free writing. I suppose SEO writers are usually more concerned with word count than with the time it takes the reader to read. Nevertheless, iA Writer does have a cool feature that provides you with the “read time” of your text. Dropbox sync also available.

What apps/tools do you find useful as a content writer or marketer?

Ben Richardson is a freelance writer, poet and blogger in Nashville, Tenn. He blogs on these subjects and more at Man the Desk. A version of this article first appeared on ContentEqualsMoney.


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