The next time you or your client is unprepared, review these tips. They’re simple, yet effective. And they work in front of almost any audience, whether that means donors, taxpayers, stockholders, or reporters.
1. Assume the microphone is live. Always.
2. Showing some emotion can be powerful—and effective.
3. Scripts and messaging matter. But humans deliver them. And that matters even more.
4. Be honest. Liars who deny they’re fibbing end up suffering deeper humiliation and more devastating consequences.