PR 9 tips for placing that op-ed your CEO wants you to write Want to establish your exec as a thought leader in a major publication? The competition’s fierce. Here are some ways to pull ahead of the pack. By Russell Working@byworkingMarch 18, 2013 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.