If you’re like many PR people and other professionals, you’re treating the boosting of your personal brand like you’re treating the filing of your tax return: putting it off. Barbara Findlay Schenck, co-author of the latest edition of “Branding For Dummies,” says that’s a massive mistake.
“With more people than ever checking out people online and within their business and social circles before ever arranging in-person meetings or even considering personal contact, a well-projected personal brand has ever had a bigger impact on personal success,” Schenck says.
Quit thinking it’s somehow self-centered or unnecessary to work on your personal brand, she says, and commit to doing it.
With that mission in mind, here are nine tips to get your personal brand in gear.
1. Do some self-examination.
Amy Segelin, president of Chaloner, an executive search firm for PR and related arenas, says PR professionals are skilled at promoting their clients’ brands, but promoting their own brands doesn’t always come as easily.