The tide of online influence hunting is rising beyond public relations and social media to digital marketing. In particular, there’s growing attention on influencers as gateways to new audiences.
Influence as the ability to inspire action in a community is powerful and, therefore, increasingly appreciated by digital marketing and PR pros alike.
Here are nine tools that can help in finding influencers who have expertise on specific subjects. Several go beyond discovery and offer filtering, managing, engaging, monitoring, and reporting:
Traackr: A premium category of service that is billed as an influencer marketing and analytics platform, Traackr helps you discover influencers, get social media insights, and figure out how best to connect. Features include an influencer search engine, profiles, dynamic lists, share of voice reporting, sentiment analysis, and trending content. PR, communications, and marketing pros use this service.