9 types of tweets to engage your audience

These can help start an online conversation and position you as someone worth following—and working with.

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Working as a social media consultant, I’ve noticed that it’s not the social media sites themselves that clients have a difficult time mastering, it’s figuring out what to say once they get there.

They’re excited to have a new platform to talk to their customers and to be part of this ever-growing social conversation, but they’re lacking those handy conversation starters and the types of tweets they should be sending out to the masses. So they say nothing at all.

To help those who might be stuck, below are nine types of tweets to incorporate into your Twitter strategy. If you don’t know where to start, start here:

1. Questions: Whether you’re looking for a new social media tool or you want to know whether “The Three Stooges” is worth bringing your family to see this weekend, sending out questions to your Twitter followers is a good way to engage them and show that you value their opinions.

Ask questions related to good people to follow, product ideas, blogs to follow or anything else related to your business. This kind of intelligence not only increases engagement and starts conversations, but when used properly, it’s also an invaluable way to get instant feedback related to your business.

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