But many bloggers make basic errors that lessen their blogs’ effectiveness. Are you making the same errors?
Review the following list of nine unforgivable blogging offenses to make sure you are not committing any of them.
1. Your posts are all dense text.
Problem: Your blog is a horrible dense block of text with no breaks, bullet points, headings or graphics.
Organizing your blog posts into sections and including bullet points, subheadings, numbers, and graphics not only makes your post easier to construct, but also makes for a much easier and appealing read.
Consider all the blogs you admire and follow. What do their posts look like?
2. Even you don’t care what you write about.
Problem: Your blog post is a rambling mess of inaccurate information and lazy writing even you cannot bear to reread.
How can you expect people to read content even you don’t care about? If you are not passionate about the work you do, it will show in your posts.
Only write what you know and care about, and take time to get to know your field and write carefully. Your passion and care will shine through and make your blog a more interesting place to visit.